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Peterborough + Kawarthas Chamber of Commerce
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    • Host a Chamber Event
    • Monthly >
      • The Business Exchange (TBX)
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    • Annual >
      • Luminary Awards
      • Seniors Showcase
      • PK Excellence
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      • #lovelocalptbokawarthas campaign
    • 26 Coffees Program
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    • Trade Analytics

Workshop 1B: The Psychology of the Sale
​#BizSummit2020
9:00 am - 10:15 am
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A discussion on how to close the sale and understanding consumer behaviour. ​ ​Participants of this session will hear from an Associate Professor from the Trent School of Business to offer insight into the mind of the consumer. Is there a better way to merchandise in-store and online to achieve maximum results? Is there value in the story behind the business?
Ayman El-Amir, Associate Professor, Trent University
Edward Henry, Edward Henry Company
Neil Morton, StudioPTBO

The Psychology of the Sale: 
1
What were your three takeaways from this session?
2
How will you apply what you learned to your business?
3
Who is your ideal consumer and has that changed over the course of time?
Agenda
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175 George Street North, Peterborough, ON, K9J 3G6
Phone: (705) 748-9771  |  (705) 743-2331  
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