Workshop 1B: The Psychology of the Sale
​#BizSummit2020

9:00 am - 10:15 am

A discussion on how to close the sale and understanding consumer behaviour. ​ ​Participants of this session will hear from an Associate Professor from the Trent School of Business to offer insight into the mind of the consumer. Is there a better way to merchandise in-store and online to achieve maximum results? Is there value in the story behind the business?

Ayman El-Amir, Associate Professor, Trent University

Edward Henry, Edward Henry Company

Neil Morton, StudioPTBO

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The Psychology of the Sale: 

1

What were your three takeaways from this session?

2

How will you apply what you learned to your business?

3

Who is your ideal consumer and has that changed over the course of time?

Agenda