PETERBOROUGH (ON) CHAMBER OF COMMERCE | PETERBOROUGH, ON
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Workshop 1B: The Psychology of the Sale
​#BizSummit2020
9:00 am - 10:15 am
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A discussion on how to close the sale and understanding consumer behaviour. ​ ​Participants of this session will hear from an Associate Professor from the Trent School of Business to offer insight into the mind of the consumer. Is there a better way to merchandise in-store and online to achieve maximum results? Is there value in the story behind the business?
Ayman El-Amir, Associate Professor, Trent University
Edward Henry, Edward Henry Company
Neil Morton, StudioPTBO

The Psychology of the Sale: 
1
What were your three takeaways from this session?
2
How will you apply what you learned to your business?
3
Who is your ideal consumer and has that changed over the course of time?
Agenda
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175 George Street North, Peterborough, ON, K9J 3G6
Phone: (705) 748-9771  |  (705) 743-2331  
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  • About Us
    • About Us
    • Policy and Advocacy
    • Contact Us
    • Board of Directors
    • Staff Directory
  • Events
    • Calendar
    • Monthly >
      • The Business Exchange (TBX)
      • ChamberAM
      • Business Owners Sharing Solutions (BOSS)
      • Not-for-Profit Group (NFP)
      • 26 Coffees
    • Annual >
      • Power Hour
      • Business Summit
      • Seniors Showcase
      • Annual General Meeting
      • PK Excellence
    • Campaigns >
      • #lovelocalptbo campaign
  • Membership
    • Join Us
    • Benefits
    • Profile and Sponsorships
    • Resources
    • Members Only
  • News
    • Voice of Business
    • Subscribe to e-Newsletter
  • Resource Hub
  • Directory