Tips from Terry: Attracting Local Shoppers
Earlier this month, Chamber members at the Chamber AM had the opportunity to hear some tips on how to attract the local shopper from Downtown Business Improvement Area Executive Director Terry Guiel.
He talked about how business can use these tips to earn the trust of their customers.
Tip #1: Remind People to Buy Local
Creating our own business ecosystem of buying local is one way to lead by example. Terry suggested having a policy in place to try and source your purchases locally first. He also suggested offering a local section in your store. Let's toot our own horn.
Tip #2: Show your uniqueness
Think outside the box and showcase how your business is unique. Present your products or offerings in ways that differentiate you from like businesses or consider partnering with other local businesses on a project. Push your limits.
Tip #3: Workshops
Offer seminars for your business or others in your space. This is a way to bring in new customers along with the opportunity to show off your expertise.
Tip #4: Be a personality
Show your personality. You are more likely to build loyalty if your customers know you. Be the face of your business. You can also express yourself through advertising and social media.
Tip #5: Be Nice
It costs nothing. It's also a great way to build trust and get to know your customers. It's an area to involve your staff and ensure a fulsome customer experience.
Tip #6: Be Visible
Use signage that easily expresses your business. You are engaging an audience that is on the move.
Change your window display, if you have one, every three to four weeks. A creative display is a great way to draw in customers.
Tip #7: Have an online storefront
Many customers research products online. Being an online resource for your customers can be helpful. You can tap into online reviews and online is open 24/7.
Thanks, Terry! Happy Holidays!
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